What to Expect When Redesigning a Website in 2025.

If you’re planning to redesign your website in 2025. Here’s How It Works, an idea of What it will Cost, & What you should look out for.

As a business already in operation, redesigning your website in 2025 can seem a bit daunting and maybe even overwhelming at first.

But then you know it needs to happen,

• The outdated information that doesn’t reflect how much your business has grown,

• The annoying time it takes just to load up the homepage,
  
• The fact that it doesn’t convert like it should, and some other subtle displeasures are driving you to ask questions like:
  
  Where do we begin? Who do we contact? How much will it cost? What’s worth investing in, and what’s just hype?

If this is you right now, you’ve found the right guide.

This short guide will help you make sense of what to expect, who to reach out to, and how to approach redesigning your website in a way that aligns with your business growth goals, and your audience/user needs. 

Whether you’re a leader in a medium sized business, a marketing manager, or you’re leading digital transformation in your company, you’ll find this invaluable. 

Let’s begin.

First, What Actually Goes Into Redesigning a Website, especially in 2025?

On the surface you might be thinking a redesign is just a visual upgrade, with some fresh fonts, a new colour palette, better text and images and you’re done, right?

Well… not really.

Think of redesigning your website more like renovating your entire home for example.

It’s not just about the premium new look, it’s also about making it more functional, storage and energy efficient, and also comfortable, safe and accessible for you and your family.

It’s the exact way with your digital home which is your website.

It’s not about the looks alone, but also about making it more usable, more flexible, more intuitive and more accessible, both for the people visiting and for the team managing it behind the scenes.

So that would include:

– A faster and smoother experience for users
– Mobile-friendly design

– Optimized structure for search engines (Google)
– Easy content updates (so your team doesn’t struggle or waste time doing this)

And the process to get this done? It’s typically broken down like this:

1. Discovery & Research – To find out: What’s working, what’s not, and what your users actually want

2. Planning – To provide a roadmap and set realistic timelines for the redesign project

3. Design – To create new Wireframes, mockups, and test layouts

4. Development – To set up Coding, and build features for your new website

5. Content – Writing, updating and optimizing content for the website

6. Testing for Speed, bugs, security, and mobile responsiveness of the website

7. Launch – Going live, measuring results and making tweaks where necessary

Now, you have a picture of how the redesign process works… whose expertise then gets this done?

That’s where partnering with a design agency comes in.

Like many other things in life, you’ll be presented with various options to choose from and people to work with

But how do you understand the important factors to look out for, in order to choose the right one that aligns with your goals?

We answer that in this article titled:

Before You Hire a Website Designer: Here are 10 Important Factors you Must Consider.

When you’ve then identified the design partner to work with, we put together this list of 5 Essential Things You Need to Have Prepared Before Speaking to your Website Designer or Agency to help you get prepared for the process.

Now, Let’s Talk Money: What Will This Actually Cost?

If you’re in Nigeria, here’s what you’ll likely spend in  2025:

– Small/simple site (5–10 pages): ₦200k–₦500k

– Medium/advanced site (blog, e‑commerce): ₦300k–₦1m

– Corporate/e‑commerce (25+ pages): ₦1m–₦5m
(All excluding future maintenance costs)

If you’re budgeting in USD, sources estimate that you can expect these rates:

– Freelancer/DIY: $1,000–$5,000 (for small-business redesigns)

– Mid-tier agency: $5,000–$20,000 (for comprehensive redesigns with provision of ongoing support)

– Premium/custom enterprise: $20,000–$75,000+ (for complex or e‑commerce-heavy sites)
(possibly up to $150,000 for highly custom projects)

But then this isn’t final, because these numbers go up or down, based on what you need.

Here are a few things that could drive the cost up or down:

Cost Driver	Effect
Number of pages	More pages require more time for design and content
Custom integrations	Features like CRM, booking systems, or APIs require extra development
E‑commerce or membership systems	Adds complexity, security, and specialized flows
Custom visuals & animations	Unique designs require higher design and production costs
Responsive & mobile-first execution	Good mobile UX takes more development effort
SEO, security & accessibility	This is essential, as such requires extra effort for testing
Platform choice	CMS like WordPress are more affordable while full custom-coded solutions cost more
Team type (freelancer vs. agency)	Agencies offer strategy, reliability and post-launch support so the pricing typically reflects these add-ons.

And so to get value for your budget, ensure you think through these ahead:

• Decide the scope of your website by having an idea of how many pages and features you need

• Going for the team that advises you properly on right platforms and integrations, future maintenance and also gives you the strategy and room to think long term and plan for scale with your website

Here are some Pitfalls you should avoid and Things to look out for after redesigning your website

Just like we established, you’re redesigning your website to make it more functional for users, so it’s essential that at the final stage having things like broken links, stressful navigation,
or unoptimized content are completely avoided.

These happen when key steps like these are skipped:

· Setting clear goals

· Skipping SEO audits

· Not considering user feedback

· Overlooking mobile testing

· Poor launch-day quality checks

· Ignoring security and updates

Luckily, that’s one of the advantages hiring a competent agency gives you.

At our agency, here are some of the things we do to mitigate these kinds of challenges:

– We have clear checkpoints at each phase of the redesign project

– We ensure clear ownership of tasks, budgets and responsibilities during the project

– We make sure to prioritize User testing and stakeholder feedback, and also

– Create structures for ongoing improvement after launch.

We trust this short guide has given you more details, and a bit more clarity about navigating your website redesign process.

Here’s a summary of key things you should take away:

• A website redesign is more than just a visual upgrade, it’s about making your site more usable, accessible, and aligned with your business growth and user needs.

• Be clear on your “why” before diving into the “how”. Knowing what goals you’re trying to achieve helps you focus on what truly matters.

• Costs vary based on scope, features, and who you work with, so prioritize what moves the needle for your business.

Remember, redesigning or revamping your website isn’t just a tech project, it’s about business transformation.

One that, when done right, can elevate how your customers see you, how they interact with you, and how they trust you.

At Urban Effect Media, we’ve helped business leaders and teams like yours across several industries and markets rethink and rebuild their digital experiences with clarity, taking their audience from great first impression to final conversion.

Our expertise spans brand strategy, UI/UX design, development and efficient project management, giving you exactly what is needed to make sense of the process and feel confident in the results.

Again, redesigning your website in 2025 doesn’t have to be complex.

It can be simpler with outlined processes, efficient hands and great partnership making it deeply rewarding for your business.

You’ve got this! And we’re here if you need help.